Whilst there are a number of brands out there making skis, these are the ones that have stood the test of time, kept up with the latest technologies and trends, and therefore stand out as worth looking at:
ROSSIGNOL
Born in the French Alps in 1907, they went from small local wooden ski maker to having over 8,000 pairs of skis leaving their warehouses every day by the 1980s. In 1987, they launched their first snowboard attracting the likes of Jonas Emery, JF Pelchat, Travis Rice, Xavier de Le Rue and Jeremy Jones to the Rossignol snowboard team. In the nineties their Bandit and Scratch ranges would help invigorate the era of freeskiing and to this day their team riders win numerous medals. For those of us looking to emulate our heroes they offer a wide variety of alpine skis, and luckily for us their technology and innovation trickles down from the very high-end lines through to even the beginner designs. Their skis are typically well made and noticeably high-quality. ROSSIGNOL website
VÖLKL
Founded in 1923, they are one of the last remaining manufacturers in Germany. They combine traditional craftmanship and high-tech innovation creating high-end skis, surprising the ski world in the sixties with the now legendary zebra ski pattern. The industry mocked, the public loved them. In the seventies they made moves into the world of alpine ski-racing and have won numerous World Cups, World Championship titles and Olympic medals. Their solid reputation is in carving skis that hold an edge nicely, they are known for their durable and reliable builds that generally target expert skiers and off-piste lovers, which is why some beginner skiers may find them a little challenging to control. VÖLKL website
HEAD
An American-Austrian sports equipment company known for its iconic tennis rackets. In 1947, Howard Head designed the first metal ski, and three years later the HEAD Ski Company, Inc. was founded. Coming into its own in the sixties, when Olympic ski champion Jean-Claude Killy signed with them endorsing a new metal and fibreglass ski: the Killy 800. They went on to launch a whole range of skis and today they consistently deliver quality product that skiers of all levels like to use. HEAD website
NORDICA
An Italian winter sports brand founded in 1939, creating boots initially, this remains the main stay of their business. Their skis are produced with an emphasis on versatility, providing the perfect blend of playfulness and performance. Their skis are well built, durable and great value for the technology you'll have beneath your feet. NORDICA website
ATOMIC
An Austrian brand founded in 1955, that has helped define skiing for all levels, producing around half a million skis a year. They created the first powder ski more than 30 years ago, and are very popular with recreational skiers as well as competitive athletes. Currently Atomic manufactures just about every style of ski for every style of skier. They continue to invest in technology and apply it readily to their products, which is why you will see many Atomic skis on the mountain. ATOMIC website
K2
Founded in 1962 in Washington state, they expanded into making snowboards in 1987, and are the first company that specifically engineered products for women, starting in 1999 with K2's Women's Alliance. Arguably the most recognised US brand, they are credited with creating the first fibreglass ski. Every product is well researched, well designed and its range of offerings caters to all levels from beginners to experts. K2 website
FISCHER
One of the world's leading brands and a global leader in Nordic skiing, Fischer Sports GmbH was founded in 1924 in Austria. Known for innovation and cutting-edge technology, they also are the biggest manufacturer of ice hockey sticks. Fischer's success with ski manufacture is in making power models that are ideal for those with technical skill that like speed - not necessarily targeted at beginners. FISCHER website
BLIZZARD TECNICA
A favourite with advanced and expert skiers, this Austrian sports company was founded in 1945, and is currently a division of the Tecnica Group S.p.A specialising in skiing equipment, specifically skis and accessories. Its backcountry friendly skis and boots make it popular among the more adventurous skiers, it is a clear leader in the all-mountain market and is strong in the touring world too. BLIZZARD website
BLACK CROWS
With roots in Chamonix in the French Alps, this independent brand was founded in 2006 by two professional freeskiers, Camille Jaccoux and Bruno Compagnet. Named after the alpine chough, the black birds with yellow beaks and red claws, the company designs skis to tackle 'any and all downhill adventures'. Again not necessarily a brand for beginners, they are known for their high-altitude skis and their backcountry skis are considered some of the best on the market. Their immediate and well-deserved reputation makes them a brand worth checking out all the same. BLACK CROWS website